August 19th, 2009

Twitter, Janet Street Porter and the myth of usage statistics

This week, Janet Street Porter became the latest journalist to jump on the twitter-bashing bandwagon. In her column for the Independent, she describes twitter as something to allow “middle aged, middle class, work weary wannaby trendies” to “exchange mindlessness”, an area in which she is well versed, judging by the body of her work.

Janet Street Porter joins other journalists such as Jackie Ashley, Bryony Gordon, Terence Blacker and Andrew Orlowski, who apparently confuse Twitter with their own columns, questioning why anyone would want to read the endless ramblings of individuals intent only on attracting followers. With egos replacing talent, they resort to upsetting the most people possible in order to achieve notoriety; the journalistic equivalent of swine flu.

I’m not going to get into the counter-arguments and explain why Twitter is a great thing. Anyone that actually uses it knows that. And if you’re not on twitter yet, just read the comments at the bottom of the above links. That is, assuming comments are allowed – I’m looking at you, Orlowski.

But what really gets on my moobs is Janet Street Porter’s exploitation of usage statistics to justify her personal opinion. “Teenagers have already sussed twitter is crap” because “only 16% of people twittering are under 25” she claims.

Firstly, usage statistics per se are meaningless when it comes to measuring quality. Ten million people watch Britain’s Got Talent, but it is nevertheless utter utter shit.

Secondly, Porter has misinterpreted the study results. If she had done her research, she would know that most adolescents use social networking sites to reinforce existing relationships, rather than make new friends. This is contrary to how people use twitter; they create new networks of friends and acquaintances based on common interests.

So labelling twitter as “crap” because few teens are using it is no different to labelling sex as crap because few ten year olds are doing it. Ironically, Porter demands an “intelligent review written in real sentences”, whilst failing to provide us with anything of the sort. (David Miliband is not on twitter, Janet – it was exposed as a fake account weeks ago.)

People use social networking sites that complement their offline behaviour. And twitter’s predominant use is to connect people who don’t know each other or don’t know each other very well. That appeals to the 20 plus’s. There’s nothing wrong with that. It’s normal and even, dare I suggest, healthy.

But Porter and others insist you simply must meet new people offline or not at all. You know, at work or parties or school open days, where you’ve nothing in common apart from sharing the same air. They consider their method for social interaction superior, when in reality, they are lost in another decade and oblivious to it.

Twitter’s journo critics aren’t all old fogies who don’t understand the interwebs. Some of them are simply snobs. They brand twitter as “crap” to excuse them from using it, because it’s preferable to admitting that they simply don’t want to share their journalistic space with millions of others who, collectively, may actually do a better job than they do. Where they become one twitterer amongst millions, rather than one Independent writer amongst several. Nor do they want their rants limited to 140 characters or, god forbid, someone tweeting a criticism of their work, where every tweet is equal.

I have a suggestion for these twitter critics. They should set up twitter accounts and follow only each other. They can tweet to their hearts’ content about all the things so very wrong with using twitter, to the applause of the others, as traditional journalism crashes down around them. And we can choose not to follow them.

July 16th, 2009

Furnish.co.uk launches – the finest home furniture designers and retailers in one place

Ok, get ready for some shameless self-promotion. Furnish.co.uk has finally opened to the public! Well, actually, it happened a couple of weeks ago, but I’ve been too busy being its CEO to blog about it.

So… what’s this “furnish” all about?
If you didn’t know, furnish.co.uk lets you can shop across the finest home furnishing designers and retailers, all from one place. There’s home interior photos for interior design inspiration – much more of that in the forthcoming months – and the social side, so home interior addicts can share experiences and fire interior design questions at our experts.

I believe it fills a gap in the online home furnishing market. It’s a fragmented market, dominated by a small number of generally low-end players, which makes it very difficult for people who want to find cool, unique and quality home furniture and furnishings. You know, those of us that read Living etc or Elle Decoration magazine. We’re forced to search through home interest magazines, brochures, websites of home furniture stores, shop displays and so on. Very painful.

There are of course already many traditional affiliate websites that aggregate the same ‘usual suspect’ home furniture retailers into one place, but they fail to solve the problem. These affiliates are primarily about inserting themselves between the supplier and existing customers, skimming off a cut of sales that would have happened anyway, whilst adding little or no value.

There’s other websites that attempt to catalogue the entire home furnishing universe, but they also fail to solve the problem. I don’t believe people want to scroll through 14,000 red metallic pendant lights, in the hope of finding the odd desirable light on page 23 of the results. They want to see a relatively small choice of lighting where everything is fantastic, so it’s just a matter of choosing the right one. Just like buying a home interest magazine; you want 100 pages of gems, not 20,000 pages of junk with a few gems thrown in for good measure.

And I believe that both of the above examples are damaging the home furniture industry, because they’re all about pushing the big brands with big marketing budgets at the expense of the smaller designers and retailers.

How furnish.co.uk solves the problem
Furnish is selective with the suppliers on the site, and even then, it’s selective with the products from those suppliers. Every home furnishing item on the site is gorgeous without exception. There’s no favouritism for bigger suppliers – in fact, it’s the smaller designers and retailers that we love to promote. All in all, we end up with a website that’s ethical, great for suppliers and great for customers.

For example, say you’re looking for a designer mirror. Every one of them is fabulous. Or perhaps a contemporary vase. It’s the same deal – the most desirable items from across the finest home furniture brands.

What’s coming
Having said all of that, furnish.co.uk is far from perfect at the moment. We’ve just launched, which means there are relatively few products on the site and virtually no interior photos. Of course, that’s all going to change. There are many suppliers of all types (furniture, soft furnishings, lighting, home accessories, etc) wanting to get involved and the furnish team is working hard to get them all on-board as quickly as possible.

Give it a few months, and furnish.co.uk will have become an indispensable resource for anyone wanting to do a fabulous job of furnishing their home.

May 7th, 2009

The UK tax system explained… using beer

Adapted from a post by David R. Kamerschen, Ph.D, Professor of Economics, University of Georgia:

Suppose that every day, ten men go out for beer and the bill for all ten comes to £100. If they paid their bill the way we pay our taxes, it would go something like this:

  • The first four men (the poorest) would pay nothing.
  • The fifth would pay £1.
  • The sixth would pay £3.
  • The seventh would pay £7.
  • The eighth would pay £12.
  • The ninth would pay £18.
  • The tenth man (the richest) would pay £59.

So, that’s what they decided to do. The ten men drank in the bar every day and seemed quite happy with the arrangement, until one day, the owner threw them a curve. ‘Since you are all such good customers, he said, ‘I’m going to reduce the cost of your daily beer by £20. Drinks for the ten now cost just £80.

The group still wanted to pay their bill the way we pay our taxes so the first four men were unaffected. They would still drink for free. But what about the other six men – the paying customers? How could they divide the £20 windfall so that everyone would get his ‘fair share?’ They realized that £20 divided by six is £3.33. But if they subtracted that from everybody’s share, then the fifth man and the sixth man would each end up being paid to drink his beer. So, the bar owner suggested that it would be fair to reduce each man’s bill by roughly the same amount, and he proceeded to work out the amounts each should pay.

And so:

  • The fifth man, like the first four, now paid nothing (100% savings).
  • The sixth now paid £2 instead of £3 (33%savings).
  • The seventh now paid £5 instead of £7 (28%savings).
  • The eighth now paid £9 instead of £12 (25% savings).
  • The ninth now paid £14 instead of £18 (22% savings).
  • The tenth now paid £49 instead of £59 (16% savings).

Each of the six was better off than before. And the first four continued to drink for free. But once outside the restaurant, the men began to compare their savings.

‘I only got a pound out of the £20′, declared the sixth man. He pointed to the tenth man,’ but he got £10!’

‘Yeah, that’s right’, exclaimed the fifth man. ‘I only saved a pound, too. It’s unfair that he got ten times more than I!’

‘That’s true!!’ shouted the seventh man. ‘Why should he get £10 back when I got only two? The wealthy get all the breaks!’

‘Wait a minute,’ yelled the first four men in unison. ‘We didn’t get anything at all. The system exploits the poor!’

The nine men surrounded the tenth and beat him up.

The next night the tenth man didn’t show up for drinks, so the nine sat down and had beers without him. But when it came time to pay the bill, they discovered something important. They didn’t have enough money between all of them for even half of the bill!

And that, boys and girls, journalists and college professors, is how our tax system works. The people who pay the highest taxes get the most benefit from a tax reduction. Tax them too much, attack them for being wealthy, and they just may not show up anymore. In fact, they might start drinking overseas where the atmosphere is somewhat friendlier.

A bit about me…

I'm Simon Hill, a web sociologist, entrepreneur and founder of furnish.co.uk. On the rare occasion that something interesting happens to me, I write about it here. On the less rare occasion that something dull happens to me, I write about that too.

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