How You Should Approach Web Design For Your Site
A website can have many purposes and they are not all geared towards making money. Maybe you have a non-profit website and you want to gain subscriptions or donations? Or maybe you are just very passionate about something and you want to share this passion with others who could find it interesting.
It doesn’t matter what the purpose of the website is going to be, the overall web design for the site will influence how successful it can ultimately be. The ultimate goal is to please the visitors of your site, while you aim to gain higher rankings.
For those who want to bring their website to life, these web design tips and advice on how to approach it can be very useful.
A fundamental part of effective web design is to prioritize the loading speed of the pages. Because it doesn’t matter how pretty the site looks or what it has to offer if users don’t stick around long enough.
The fact is a page should load in 2 seconds or less. If it’s not loading with this average speed, the design needs to be tweaked or changed immediately.
Users hate waiting for a page to load, and it can quickly increase the bounce rate. And once the bounce rate goes up, your search ranking go down.
Users like it when sites adhere to certain formats, like the F-shape layout. The flow is left to right and from top to bottom. Of course, this is not a strict rule, but using something different means risking traffic.
You certainly don’t have to play it safe, but if you are going to try out more complex layouts to be unique, do some testing beforehand.
Theme And Platform Responsiveness
The theme you use or the custom web design always has to take into consideration all the different devices. In other words, you can’t just test the site on a PC and expect it work flawlessly on a mobile device too.
The different screen resolution alone will make a big difference, and the web design should be prepared for this.
There is no getting around the fact that testing the responsiveness has to be a priority on a regular basis.
Users are not going to stick around on a site that isn’t visually appealing. Unless they actually start interacting with the site and investing themselves, they will quickly leave and forget the site even exists.
The visual appeal of the site speaks to everything from the font choices, the backdrop, the forefront, the color balance, the smallest detail is looked at. Why? Because all these things increase the visual appeal as well as the user-experience
Build On User-Experience
Take your tips from search engines like Google, and focus on providing your visitors with the best possible experience. And the longer users stick around, the more search engines will notice.
Essentially, if you invest in quality web design, you can gain organic traffic and keep users engaged for longer periods of time.